By Yinong Li, SFC, 21st Century Business Herald

At this year’s CIIE, Bailian Group presents its pavilion under the theme MYRIAD PRISM, exploring how technology, art, fashion and lifestyle come together to create new consumer experiences. Visitors can explore six signature zones — Threads of Light and Companionship, Moments Imprinted in Scent, Gifts from Shanghai, Where the World Flows Together, Shared Roots Flourishing Together, and Vision in Titanium.

From global brands and designer collections to cultural creativity, AI-powered interactions and immersive light installations, the pavilion brings together international influences and innovative ideas, offering visitors a fresh perspective on shopping and everyday life.

Chief Producer: Zhao Haijian

Supervising Producer: Shi Shi

Editor: He Jia

Reporter: Li Yinong

Designer: Lin Huang

New Media Coordination: Ding Qingyun, Zeng Tingfang, Lai Xi

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zheng Quanyi 

Produced by: Southern Finance Media Group